![]() Its Snapcash feature lets you quickly pay friends through Square Cash. Its Stories product for broadcasting sequences of photos and videos is a hit with star content creators. Why fumble with a bunch of different apps, passwords, and payment methods when you can do it all while you chat?Įven Snapchat is expanding far beyond messaging. Japan’s Line hosts Line Pay, Line TV, and an identity platform for games. China’s WeChat also lets you call a taxi, pay friends, search, shop, buy movie tickets, and more. The messaging apps from Asia are proving this as we speak. But platforms, hubs, portals - whatever you want to call them - hold plenty of opportunities to cash in. Sure there’s stickers, but there’s too much competition to charge much upfront for an app and it’s too disruptive to show ads. ![]() How do you monetize chat? It’s a tough question. ![]() That means they’re more valuable than they might first appear. While you might spend longer in total scrolling through Facebook, Instagram, Twitter or Pinterest, the frequent short sessions with chat apps make them a vector for other experiences. No apps get opened as often as messaging apps. Instead, Facebook possesses the most popular messaging app, and has neutralized the biggest threat to its global domination of social networking. And if a competitor like Google acquired it instead, it could have been disastrous. Without WhatsApp, Facebook’s international situation would look a lot dicier. So when Facebook announced it would pay $19 billion to acquire WhatsApp - an app most American pundits had never used - it seemed ludicrous. ![]() On February 19, 2014, we didn’t know any of these things for sure. ![]() Snapchat is raising at around a $20 billion valuation. ![]()
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